TikTok started out as a small app that targeted the world’s teenagers and tweens, and now has enormous marketing value for businesses of all kinds. TikTok currently has more than 500-800 million monthly users worldwide. This makes TikTok one of the most popular social network with a global reach.
5 Steps On How To Develop Your TikTok Marketing Strategy:
With big and small brands jumping every day on TikTok, there could be a lot of upsides for your company to get on board. Here’s everything you need to know about how to use TikTok for business:
Step 1: Target Audience Audit:
As we settled before, the audience at TikTok is rising by the minute. More adults are using this platform nowadays.
It’s necessary to note that a complete 41 percent of all TikTok users are between the ages of 16 and 24. This makes it the perfect social network for businesses that target tweens, teenagers, and millennials.
Check out your business and ask yourself the following questions:
- What is the best customer for you?
- Which age group/generation do you seek to target?
- Who are your target customers interested in?
- Does the TikTok match for the rest of your marketing strategy?
- What is your current target audience on TikTok?
Step 2: Types Of Content:
As with any other social media strategy, it’s essential to come up with the types of content you’ll share on this medium. Always keep in mind that it needs to be unique, approachable, and enjoyable content to be effective on TikTok.
Luckily, with TikTok being a video-centric platform, there are endless ways to explore ideas about content.
- Product owned companies should share product guides step by step.
- Restaurants may display 15-second versions of their food.
- Boutiques can make favorite try-on videos.
- Brands of clothing may use TikTok to share their new collection by before and after videos.
- Higher education businesses can provide on-campus content.
Behind The Scenes:
TikTok is one of the most productive ways to create a humble presence. It allows users to connect by sharing behind the scenes details.
Show how things are going in your workplace, daily business, or just having fun with everyone on your team is a tremendous TikTok marketing strategy.
Step 3: Create An Editorial Strategy
Now that you’ve determined what types of content you’re going to use in TikTok for business, it’s time to settle on time and frequency for posting.
To please both existing and potential new followers, posting about five times a week is a steady technique for building a TikTok presence that will last longer, and it’s a part of TikTok digital marketing.
They have to be imaginative for videos to be accessible on TikTok. TikTok is known for its user’s creativity. This means people on TikTok seeking to create a significant brand should be two things: creative and fearless.
- As for the posting time, the first move is to keep your target audience in mind.
- Where are they living? Time zones change.
- How are their regular habits like?
- When are they most likely to turn to their phones for entertainment? This is when you’re supposed to publish.
Step 4: Focus On Influencer Marketing:
The next step in TikTok marketing strategy is working with influencers to get in touch with your target audience or a young audience who can influence their parents purchasing decisions without having to spend hours and hours producing fascinating video content.
Find The Right Influencers:
Influencer marketing on TikTok helps you to spread your message to a vast number of interested individuals who may not otherwise have noticed you. They find your brand through the influencer and start engaging with it. Buy tiktok likes helps to make the brand-influencer to reach you and work for your brand reach. Above all, the influencer’s audience will suit your target audience.
Step 5: Supercharge Via Ads On TikTok:
TikTok Advertising currently offers three different types of ads:
- Brand Pickups:
These advertisements will appear immediately after a user has opened the TikTok app to ensure all eyes are on it.
- Ads On In-Feed:
As part of the video queue, certain advertisements are inserted in the feed. They hence feel more organic and, also, more natural.
- Hashtag Challenges:
The TikTok Team also allows advertised hashtag challenges in addition to organic hashtag challenges to encourage other users to participate.
Using a hashtag challenge on TikTok resulted in a 64 percent rise in revenue for Taco Bell.
Using TikTok for business can be a great way of spreading the word about your company through TikTok digital marketing, as long as it suits your business and your customers.